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More Is Less
Use only necessary design elements. The more you add to a design, the more you take away from its focus, let alone the integrity of the design as a whole.

Consistency
Establish a "look & feel". Fonts, colors, art elements, even the "voice" of the copy must remain consistent.

Focus
Establish a focus on the important elements of a design. This is done by organizing information in a hierarchy.

Refrigerator Time
Print out your layout and magnet it to the refrigerator to get the perspective you need to see otherwise invisible mistakes and possible room for improvements.