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Navigation
The site should be easy to navigate and the menu items should easily accessible from any page. Add a site map.

Visual Design
Graphics and animation will make your site more appealing, engaging and "sticky" and your viewers will stay longer. Use these elements sparingly; the important part of your site is the content.

Content
Content plays a major role in your search engine placement, and is the reason most visitors access your site. Your content should be informative, easy to read, and concise.

Web Friendly
Know the keys to making your site work on all the major browsers, utilize metatags and other factors that effect your search engine placement, let alone the visual appearance of your site.